Our client, a well-established advertising agency, has an extensive client base in need of a single source solution for managing marketing communications materials. This agency receives a high volume of requests for printing press checks, proof management and quality control requiring agency time. Additionally, clients are in need of an automated way to communicate and market electronically and directly within their industry.
THE SOLUTIONS:With SymPRINT and onBOARD, the agency can offer clients on-demand, customizable collateral printing services and inventory management with an inventory-less program. This value-added service provides a single-source solution for this agency’s clientele with the ability to offer reports and tracking metrics for each agency client. With Emph, PURL and e-marketing campaigns can be created utilizing each client’s database. With the push of a button, agency clients can contact their market with an effective direct response campaign.
THE BENEFITS:Our client launched a new service offering to their clients rounding out their service offering. The process of managing many clients was streamlined utilizing centralized control and just-in-time solutions as part of the SymPRINT and onBOARD services. Electronic communications became measurably easier and effective with our Emph program.